Everyone wants the best price when purchasing their wedding gown. However, those “discounts” and “savings” do not always mean that you will be saving money in the long run. Be sure to get all the facts before purchasing your gown, whether it be via the Internet or over the phone, from a large national chain, or from a full service
bridal shop.

There are advantages to buying some things over the phone or via the Internet. However, shopping this way you may run the risk of the dress being dirty, not in the correct size, and sometimes the wrong style altogether.

If shopping at a large chain store, keep in mind that what appear to be ‘discounts’ and a large selection of styles may not necessarily be what they seem. A “$99.00 dress sale” may only offer a very small selection of gowns at $99.00, and the cost of alterations may not be included in the price of the gown. (Be sure to inquire about the cost of alterations prior to purchasing your gown.) Large chains may not offer the designer gowns you see advertised in bridal magazines, but instead stock many sizes in their own line of dresses.

Something as important as your wedding gown, an item that requires professional
measuring, careful fittings, and custom alterations, may best be purchased at a full-service bridal shop. When purchasing a dress from their store many full-service bridal
shops offer brides savings on tuxedos, invitations, and other accessories. These savings can far outweigh those offered by purchasing your gown over the Internet or in a large chain store. Full-service bridal shops offer many different designer dresses and encourage you to try on multiple styles before making your final decision. Also, they usually offer in-house alterations and will typically press and store your
dress at no additional charge. These owner-operated stores focus their attention on you and pride themselves on their customer service.

Your wedding gown is likely the most special dress you will ever wear. Be sure to research all of the facts carefully and thoughtfully before buying it.